AI Assistant Implementation

Introduction

Our Customer is India’s foremost advertising agency, founded with the primary goal of assisting customers in promoting their successful brand campaigns. They required a budget-friendly marketing and advertising solution that they could provide to their clientele, by leveraging the use of powerful Generative AI solutions.

Project Requirements

1. Specialized AI assistants: Individualized and specialized AI Assistants, covering business specific segments like branding, performance marketing, copywriting, customer outreach and social media promotions

2. Optimized GenAI Model Usage: Each assistant needs to use the best available model in the market, ensuring the optimal results for each of the specialized tasks. These models should also be updated regularly based on market conditions.

3. Alignment with Brand Image: Generated outputs augmented with brand’s profile and aligning seamlessly with the brand’s tone, voice, and messaging.

4. Competitor Analysis: Review and incorporate competitors’ messaging, pricing, and strategies before generating content.

5. Ease of use: Prebuilt custom prompts for each assistant ensuring the end-users do not need to be experts in prompt engineering to get agency-like response.

Solutions / Implementation

1. Workspace: An elegant dashboard showcasing 50+ components across segments like branding, performance marketing, copywriting, customer outreach and social media promotions

2. Brand profile Ingest: Ability for them to ingest all relevant brand information of a client prior to delivering the assistant access, giving the ability to verify the integrity and quality of information being given to the AI Assistant. 

3. Competitor Analysis: Using Google search API and Cohere Reranking v3, we have implemented a system allowing users to scrape competitor’s data relevant to their industry and segment they are aiming for.

4. Simplified Sharing and Campaign tracking: A detailed history logging to rejoin the chat at any point in time and improve campaigns based on latent feedback. Additional capabilities to share generated outputs in form of PDF or word documents.

5. Credit Based Usage Tracking: Implemented a usage based system credit system so the end users have to only pay for what they use. 

Result 

The implementation of the AI Assistant Suite brought measurable success, transforming their operations and enhancing the value they deliver to their clients.

1.  Increased Efficiency and Productivity

By using the specialized AI assistants tailored to different business segments, the agency was able to handle a higher volume of projects with reduced turnaround time.

2. Competitive Edge

The competitor analysis feature provided deep insights into industry trends, pricing strategies, and competitor messaging, enabling clients to position themselves effectively in the market. 

3. Cost-Effective and Scalable Solutions

The credit-based usage tracking allowed clients to only pay for the features they used, making the solution highly budget-friendly

Conclusion

The AI Assistant Suite has transformed our customer’s operations, enabling them to deliver tailored, cost-effective, and scalable marketing solutions. With features like brand alignment, competitor analysis, and usage-based pricing, the suite boosted productivity, streamlined processes, and enhanced client outcomes. This innovation positions our client as a leader in leveraging generative AI to redefine advertising standards.